Industry Blog: global branding & marketing insights for international firms, by Van Zyl Connections.

Trend Report | Harnessing Social Media Trends in 2026

Trend Report | Harnessing Social Media Trends in 2026

Van Zyl Connections
Published on: 20/10/2025

Social media is evolving faster than ever — and 2026 marks a turning point. For brands that want to stay relevant, the focus has shifted from reach to resonance.

Digital Marketing & Trends
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The Psychology of Branding: Why People Buy Stories, Not Logos

The Psychology of Branding: Why People Buy Stories, Not Logos

Van Zyl Connections
Published on: 20/10/2025

A logo may spark recognition — but a story builds belief. In today’s competitive global market, brands no longer win by design alone. They win through emotion, meaning, and connection.

Brand Strategy & Consumer Psychology
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